Brothers Osborne are the new faces of Frye’s latest campaign

Credit: Gregory HarrisBrothers Osborne are the faces of Frye's new Hometown Pride campaign. The American footwear company celebrates its 155th anniversary this year and aims to highlight local talent through the new campaign, which will include candid images of the country duo.

“Frye is a company deeply rooted in our country's history. Not to mention the undeniable style and quality,” Brothers Osborne say in a statement.

The new partnership will include special sweepstakes where fans can win a trip to New York City to meet the band and attend their Mountain High tour with Dierks Bentley.  There will also be in-store events, including a first listen of the band's forthcoming new album, Port Saint Joe. Vinyl copies of the album will be sold at a selection of Frye stores beginning on April 20, the day the project arrives.

John and TJ Osborne co-wrote every track on Port Saint Joe, and the title is a nod to the small town on the Florida coast where the siblings recorded the project.

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