Lanco partners with Hard Rock Hotels for unique fan experience

ABC/Image Group LALanco is the first act to partner with Hard Rock Hotels to give their fans a unique concert experience. Recently, the country newcomers invited some of their biggest fans to the Hard Rock Hotel in Daytona Beach, FL, where they were treated to an oceanside sunset performance.

Fans who weren't able to attend the special beachfront concert can relive the event through a live-show video playlist on VEVO, which will launch on July 30. The playlist will include songs from the band's debut album, Hallelujah Nights. Additionally, a backstage acoustic performance of "Pick You Up" can be views via Billboard.

“’Pick You Up’ was one of my favorite songs to write off this album, and the guys and I enjoyed being able to strip this song back and put the focus on its melody and lyrics,” frontman Brandon Lancaster tells the publication.

“You can’t beat the backdrop in Daytona, and we appreciate Hard Rock International and Sony for choosing us as the first artist for their new collaboration.”

Lanco saw early success last year with their first #1 hit, "Greatest Love Story," and the follow-up single, "Born To Love You," both from their debut album Hallelujah Nights

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